Privacy Policy

Madington does not collect personally identifiable data such as your name, email, address or phone number from your visit to its servers and domains, including but not limited to www.firecracker.no, www.madington.com, unless you voluntarily supply this through e.g. the „Contact Us“ form or any other publicly available contact channel. If doing so, you agree that your contact details are correct and rightfully yours. They will be used solely by Madington to respond to your query.

This privacy policy applies to the display advertising served by Madington (MIN marknadsbyrå AB) through its adserver technology firecracker. When collecting or storing data through our adserver firecracker we do it for the following reasons:

  • To evaluate performance
  • To enhance future user experiences
  • Research and Development
  • Build records of user habits and interests for research
  • Completing an activity or transaction

Madington´s technology is used by its customers; advertisers, advertising agencies to create and deliver rich media banners. Madington´s technology allows advertisers to collect and anaylize data from ads in order to evaluate their performance and to enhance future user experiences. The data collected is for example interactions like clicks and swipes. None of the data is traceable to individuals in any way or form.

Madington never

Madington does not collect personally identifiable data such as your name, email, address or phone number from your visit to its servers and domains, including but not limited to www.firecracker.no, www.madington.com, unless you voluntarily supply this through e.g. the „Contact Us“ form or any other publicly available contact channel. If doing so, you agree that your contact details are correct and rightfully yours. They will be used solely by Madington to respond to your query. Madington will never send person-level data to third parties such as medias or advertisers.

All cookie-based targeting except frequency capping can be opted out from.

When ads are requested from Madington, the ad server receives standard user information sent by the user’s browser:

  • Web navigation information
  • Computer system information (User-agent, IP-address)
  • Information about interactions with our adserver through previously stored cookies

Upon viewing ads, none of the above user information is stored by Madington. Madington only stores viewing data on an aggregated level to report the results to our clients. However, the information is used to make real-time decisions on suitable ads for the user given our advertisers’ and medias’ preferences and advertising objectives. The IP-address might be used for

  • Targeting based on the geographical region of the user
  • Targeting based on the public known information about the IP

The user-agent might be used for targeting based on:

  • User browser
  • Operating system

The cookies might be used for:

  • Frequency capping (limits the numbers of times a user gets exposed to a specific ad campaign)
  • Retargeting in terms of previously viewed ads, clicked ads and visited advertisers
  • Behavioural targeting to show relevant ads based on collected information about previously viewed and clicked ads

Opt out

All cookie-based targeting except frequency capping can be opted out from by following this link. This will set a cookie that indicates to Madington that no cookie-based targeting should be performed, and that no future targeting cookies will be set. Any currently present cookies used for targeting purposes are removed. Madington closely monitors the current laws and best practices in the field of data protection and privacy concerns.